Holiday greetings are a wonderful way to let your clients know you care about them and
appreciate their business. Taking the extra time to select a card that wont offend,
to personalize the message, and to address it properly ensures that your message will be
received in the spirit it was intended.
- If your client base is diverse, make sure the design and greeting on your card are
generic. This is not to deny you your freedom of religion or expression; it is to show
consideration for the receivers potential sensitivities.
- if the card is being sent to the persons office, the card should only be addressed
to that individual. If the card is being sent to a persons home, address the card to
the spouse as well, even though you may not know that person.
- While it is correct to have your full name printed or engraved on the card, personalize
the message and sign it. Then the recipients dont feel like they are one of
thousands on your mailing list.
- When cards are signed on behalf of a couple, the name of the person signing is last.
- If the imprinted names include the first names of both husband and wife, the wifes
name is listed first.